House style - will be bright and colourful, with elements of both feminine and masculine to appeal to the masses (i.e colour).
Mode of address - the mode of address is going to be more informal and chatty appealing to a student audience more so than formal language.
Central image - of a student smiling, natural look (little make-up), with simple clothing so as to not detract from the subject. Props will include student related objects such as textbooks etc.
Content - will have a mixture of entertainment related articles (music, going out, film etc.) and student related articles (college trips, exam results etc.)
Colour palette - bright colours such as yellow and blue, maybe pink, mixed with contrasting colours such as white, maybe some grey.
Fonts - for the Masthead the font will be capitalised and bold. For the other text the font shall be clear and easy to read.
Puff - free tickets to a local festival or dinner for two at local restaurant.
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